Apotheca Cannabis Dispensary

Apotheca is a cannabis and natural wellness retailer with storefronts across the Southeast and an expanding online presence. The brand offers a curated selection of federally legal, hemp-derived products, prioritizing quality, education, transparency, and an approachable customer experience.

For Apotheca, in collaboration with HiFrequency Studios as a Creative Partner, I lead creative strategy and content development across organic and paid social. My work includes developing campaign concepts, directing video production, and translating complex topics within the hemp and cannabis space into content that feels clear, relevant, and approachable.

Through educational campaigns, cultural storytelling, UGC, and performance creative, I help build Apotheca into a stronger lifestyle brand while creating work that earns attention, supports growth, and stays true to the brand.