As Art Director, I led the creative vision for ThreadBeast's organic social presence, brand campaigns, and content production across digital channels.
Before
After
ThreadBeast is a direct-to-consumer men’s streetwear subscription service delivering curated clothing packages based on each member’s style and preferences.
My role as Art Director, Organic Social & Brand expanded into creative strategy and performance marketing, where I led campaign development, content production, and performance creative across organic and paid social.
Challenge
ThreadBeast needed to move beyond traditional product-focused content that looked and felt similar to other fashion advertising. The challenge was to build a more recognizable social presence, develop creative that felt native to each platform, and connect brand storytelling to measurable customer growth.
Approach
I developed a creative process built around audience insights, culturally relevant hooks, platform-native storytelling, and continuous testing. Rather than immediately leading with the product, concepts were designed to earn attention first and introduce ThreadBeast naturally through relatable stories, entertainment, and conversation.
Deliverables
Creative strategy, campaign concepts, performance creative briefs, organic social content, UGC, creator partnerships, art direction, video production, branded events, and paid social assets designed for testing and iteration.
Results
Over 10 months, the creative generated more than 40 million impressions, 2,700 attributed conversions, and $1.5 million in attributed three-month customer lifetime value across Meta campaigns. One scalable concept and its variations produced more than 23 million impressions, 1,200 attributed purchases, and seven figures in attributed customer value.
