Sidepath Rebrand Project
Sidepath is a California-based technology integrator serving enterprise clients across the U.S.
The Role
As part of the company's website rebrand, I was brought on to lead the creative development and production of a new visual identity through video deliverables.
I scoped the project, developed the creative direction, wrote interview frameworks and scripts, led production, and edited the final deliverables. The engagement included 10 employee and client testimonial videos, a flagship brand film, and a Sidepath Labs feature, created in collaboration with creative studio HiFrequency and cinematographer Chris Cavanaugh.
The Challenge
Sidepath needed a cohesive content library for it’s extensive rebrand that showcased its expertise without relying on traditional corporate messaging. The goal was to create authentic, story-driven assets that could build trust with prospective clients while supporting marketing, sales, and recruitment efforts.
The Solution
Developed the production strategy, interview framework, shot lists, and creative direction for a multi-day shoot that included executive interviews, customer testimonials, product demonstrations, R&D storytelling, workplace culture, and cinematic B-roll. Every asset was planned to maximize reuse across web, paid media, social, and sales collateral.
