Sidepath Rebrand Project
Sidepath is a California-based technology integrator serving enterprise clients across the U.S.
The Role
As part of the company's website rebrand, I was brought on to lead the creative development and production of a new visual identity through video deliverables. I scoped the project, developed the creative direction, wrote interview frameworks and scripts, led production, and edited the final deliverables. In collaboration with HiFrequency Media and cinematographer Chris Cavanaugh.
The Challenge
Sidepath needed a cohesive content library for it’s extensive rebrand that showcased its expertise without relying on traditional corporate messaging. The goal was to create authentic, story-driven assets that could build trust with prospective clients while supporting marketing, sales, and recruitment efforts.
The Solution
Developed the production strategy, interview framework, shot lists, and creative direction for a multi-day shoot that included executive interviews, customer testimonials, product demonstrations, R&D storytelling, workplace culture, and cinematic B-roll. Every asset was planned to maximize reuse across web, paid media, social, and sales collateral.
